A successful marketing campaign needs more than just a good product; it needs creative and memorable ad copy that captures the attention of potential customers. Throughout history, there have been many companies that have created marketing campaigns with unique and distinctive slogans that have stood the test of time. In this blog post, we’ll explore 30 companies that created some of the best marketing campaigns using very unique ad copy.
- Apple – “Think Different”: In 1997, Apple launched a campaign that focused on the company’s innovative and forward-thinking nature. The “Think Different” tagline became iconic and helped to cement Apple’s reputation as a cutting-edge technology company.
- Nike – “Just Do It”: Nike’s slogan has become one of the most recognizable in the world of advertising. The “Just Do It” campaign, which was launched in 1988, encouraged people to take action and push themselves beyond their limits. The slogan has since become synonymous with Nike and its commitment to empowering athletes.
- Coca-Cola – “Share a Coke”: In 2014, Coca-Cola launched a campaign that replaced its iconic logo with people’s names. The “Share a Coke” campaign encouraged people to buy bottles of Coke with their friends’ and family members’ names on them, creating a sense of personalization and connection with the brand.
- Old Spice – “The Man Your Man Could Smell Like”: In 2010, Old Spice launched a series of commercials featuring actor Isaiah Mustafa. The ads were humorous, irreverent, and memorable, and helped to rebrand Old Spice as a product for young, hip men.
- Dos Equis – “The Most Interesting Man in the World”: Dos Equis launched a campaign in 2006 featuring a suave and sophisticated character known as “The Most Interesting Man in the World.” The ads were witty and tongue-in-cheek, and helped to establish Dos Equis as a brand with a sense of humor and a sense of adventure.
- FedEx – “When it absolutely, positively has to be there overnight.” This iconic slogan was created in the late 1970s and early 1980s, and helped to establish FedEx as a reliable and trustworthy delivery service. The ad copy emphasized the importance of speed and efficiency, which resonated with customers.
- Wendy’s – “Where’s the beef?” In the early 1980s, Wendy’s launched a campaign that poked fun at the larger portion sizes offered by its competitors. The “Where’s the beef?” tagline became an instant hit and helped to establish Wendy’s as a fun and irreverent fast-food chain.
- Volkswagen – “Think small.” In the 1960s, Volkswagen was a relatively unknown brand in the United States. To establish itself as a viable competitor in the American market, Volkswagen launched a campaign that embraced its smaller size and more efficient engine. The “Think small” ad copy helped to differentiate Volkswagen from its larger and more expensive competitors.
- De Beers – “A diamond is forever.” In the late 1940s, De Beers launched a campaign that emphasized the importance of diamonds as a symbol of everlasting love. The “A diamond is forever” tagline has since become synonymous with the De Beers brand and has helped to establish diamonds as the go-to gemstone for engagement rings.
- M&Ms – “Melts in your mouth, not in your hand.” This catchy tagline was created in the 1950s and helped to establish M&Ms as a fun and tasty candy. The ad copy emphasized the unique feature of the candy, which melted in your mouth and not in your hand.
- Skittles – “Taste the rainbow.” In the 1990s, Skittles launched a campaign that encouraged people to taste the rainbow of flavors offered by the candy. The ad copy was colorful and fun, and helped to establish Skittles as a candy that was full of fun and flavor.
- McDonald’s – “I’m lovin’ it.” In 2003, McDonald’s launched a campaign that featured a catchy jingle and the slogan “I’m lovin’ it.” The ad copy helped to position McDonald’s as a brand that was fun, friendly, and full of energy.
- Mastercard – “There are some things money can’t buy. For everything else, there’s Mastercard.” This ad campaign was launched in the late 1990s and emphasized the convenience and ease of using a Mastercard credit card. The ad copy suggested that there were some things that money couldn’t buy, but for everything else, there was Mastercard.
- Subway – “Eat fresh.” In the early 2000s, Subway launched a campaign that focused on the freshness of its ingredients. The “Eat fresh” tagline emphasized the healthy and nutritious aspects of the sandwiches, and helped to position Subway as a healthier alternative to fast food chains.
- Geico – “15 minutes could save you 15% or more on car insurance.” This iconic slogan was created in the early 2000s and helped to establish Geico as a company that offered affordable and accessible car insurance. The ad copy emphasized the convenience and ease of using Geico, as well as the potential savings that customers could experience.
- Head & Shoulders – “You never get a second chance to make a first impression.” This ad campaign was launched in the 1980s and emphasized the importance of having clean and healthy hair. The ad copy suggested that dandruff could be a barrier to making a good first impression, and that Head & Shoulders was the solution to this problem.
- Bounty – “The quicker picker-upper.” This ad campaign was launched in the 1960s and emphasized the absorbency and durability of Bounty paper towels. The ad copy suggested that Bounty was the “quicker picker-upper” and could handle any mess or spill.
- State Farm – “Like a good neighbor, State Farm is there.” This iconic slogan was created in the 1970s and emphasized the friendly and helpful nature of State Farm insurance agents. The ad copy suggested that State Farm was always there to help, just like a good neighbor.
- Verizon – “Can you hear me now?” This ad campaign was launched in the early 2000s and emphasized the importance of reliable cell phone service. The ad copy suggested that Verizon offered the best coverage and connectivity, which was demonstrated by the memorable “Can you hear me now?” tagline.
- Kit Kat – “Have a break, have a Kit Kat.” This ad campaign was launched in the 1950s and emphasized the importance of taking a break and enjoying a Kit Kat candy bar. The ad copy suggested that Kit Kat was the perfect snack for a quick break or a moment of relaxation.
- Reese’s – “Two great tastes that taste great together.” This ad campaign was launched in the 1970s and emphasized the unique combination of peanut butter and chocolate offered by Reese’s candy products. The ad copy suggested that the combination of these two flavors was the perfect match.
- Snickers – “You’re not you when you’re hungry.” This ad campaign was launched in the late 2000s and emphasized the importance of satisfying hunger with a Snickers candy bar. The ad copy suggested that when people were hungry, they were not themselves, and that Snickers could help to alleviate this problem.
- KFC – “Finger lickin’ good.” This iconic slogan was created in the 1950s and helped to establish KFC as a fast-food chain that offered delicious and satisfying fried chicken. The ad copy suggested that the chicken was so good that customers would want to lick their fingers.
- Dunkin‘ – “America runs on Dunkin’.” This ad campaign was launched in the early 2000s and emphasized the importance of coffee and breakfast foods in American culture. The ad copy suggested that Dunkin’ was the go-to destination for people who needed a quick and convenient breakfast.
- Red Bull – “Red Bull gives you wings.” This ad campaign was launched in the early 2000s and emphasized the energizing effects of Red Bull energy drinks. The ad copy suggested that drinking Red Bull could help people to feel more alert, focused, and energized.
- Allstate – “You’re in good hands with Allstate.” This ad campaign was launched in the 1950s and emphasized the trustworthiness and reliability of Allstate insurance. The ad copy suggested that customers could rest easy knowing that they were in good hands with Allstate.
- Charmin – “Enjoy the go.” This ad campaign was launched in the 2000s and emphasized the softness and comfort of Charmin toilet paper. The ad copy suggested that using Charmin was a pleasurable experience, even when nature called.
- Maybelline – “Maybe she’s born with it. Maybe it’s Maybelline.” This ad campaign was launched in the 1990s and emphasized the transformative power of Maybelline makeup products. The ad copy suggested that women could achieve a flawless and beautiful look with the help of Maybelline products.
- Lay’s – “Betcha can’t eat just one.” This ad campaign was launched in the 1960s and emphasized the addictive and tasty nature of Lay’s potato chips. The ad copy suggested that customers would not be able to resist the temptation to eat more than one chip.
- BMW – “The ultimate driving machine.” This ad campaign was launched in the 1970s and emphasized the high performance and luxury of BMW cars. The ad copy suggested that BMW was the ultimate choice for people who loved driving and appreciated the finer things in life.
These 30 companies created marketing campaigns with unique and memorable ad copy that helped to differentiate their brands from competitors and establish their products as the best choice for customers. Each of these slogans has stood the test of time and is still recognized today, demonstrating the lasting impact of a great marketing campaign.
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