Hey there, coaches! As a copywriter, I know how important it is to have the right words to attract your ideal clients. That’s why I’ve put together a list of five copywriting books that can help you get more coaching clients.
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“Building a Story Brand” by Donald Miller
In this book, Miller shares a seven-step framework for clarifying your message and making it more compelling to potential clients. He emphasizes the importance of positioning yourself as the guide in your clients’ story, rather than the hero, and shows how to craft a clear and concise brand message that resonates with your target audience.
“The Copywriter’s Handbook” by Robert W. Bly
Bly’s book is a classic in the copywriting world, and for good reason. It covers everything from writing headlines and subheads to creating effective calls to action, and includes plenty of real-world examples and exercises to help you improve your skills.
“Copywriting Secrets” by Jim Edwards
Edwards’ book is all about using persuasive language and psychological triggers to grab your readers’ attention and get them to take action. He covers topics like the power of storytelling, the importance of addressing objections, and the use of scarcity and urgency to create a sense of FOMO (fear of missing out).
“The Ultimate Sales Letter” by Dan Kennedy
If you’re looking to create a killer sales letter (or email, or landing page), Kennedy’s book is a great resource. He provides a step-by-step guide to crafting a message that speaks directly to your prospects’ wants and needs, and shows how to use persuasive language and formatting to keep them engaged from start to finish.
“Breakthrough Advertising” by Eugene M. Schwartz
Okay, this one is a bit of a deep cut, but it’s widely regarded as one of the most important books ever written about copywriting. Schwartz was a legendary copywriter who worked for some of the biggest names in the business, and his book is a masterclass in creating ads that resonate with your target audience and drive them to take action.
So there you have it, coaches: five copywriting books that can help you attract more clients and grow your business. Whether you’re just starting out or looking to take your writing to the next level, these resources are sure to provide you with plenty of valuable insights and strategies.